VERÃO CARIOVA
ITAIPAVA
ITAIPAVA
We were approached by the Artplan agency to edit images for the Itaipava brewery's summer campaign. The background, icons and letterings were handcrafted and worked on by us for the production of various key visuals.
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[PT BR] - Fomos procurados para fazer a edição de imagens para a campanha de verão da cervejaria Itaipava. Tanto o fundo quanto os ícones e letras foram produzidos à mão e trabalhados por nós para a produção dos diversos key visuals.
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[PT BR] - Fomos procurados para fazer a edição de imagens para a campanha de verão da cervejaria Itaipava. Tanto o fundo quanto os ícones e letras foram produzidos à mão e trabalhados por nós para a produção dos diversos key visuals.
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Bellow you can check some close-ups.
Bellow you can check some close-ups.
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Besides the main key visuals, I also did a complete alphabet and a set of campaign icons to be used as support for other media, such as the brewery’s website, point-of-sale materials, and brochures.
Besides the main key visuals, I also did a complete alphabet and a set of campaign icons to be used as support for other media, such as the brewery’s website, point-of-sale materials, and brochures.
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Both the backgrounds and the letters and icons were all hand-painted. The creative team requested that the elements have varied textures, and with that, the production team worked with different paints, styles, and surfaces.
Both the backgrounds and the letters and icons were all hand-painted. The creative team requested that the elements have varied textures, and with that, the production team worked with different paints, styles, and surfaces.
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Agency: Artplan
Client: Itaipava
Campaign: Verão carioca
Agency: Artplan
Client: Itaipava
Campaign: Verão carioca
Thank's for watching :)
