CREDINOR 35 ANOS
SICOOB
It was an honor for us to be invited by Sicoob and the Loggia agency to produce the campaign celebrating Credinor's 35th anniversary. The images show typical elements of the northern region of Minas Gerais and the lives of the characters in the campaign, which tells the story of different cooperative members and how their lives have changed for the better through Credinor.
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[PT BR] - Tivemos a honra de ser convidados pelo Sicoob e pela agência Loggia para produzir a campanha em comemoração aos 35 anos da Credinor. As imagens retratam elementos típicos da região Norte de Minas Gerais e da vida dos personagens da campanha, que conta a história de diversos cooperados e como suas vidas foram transformadas para melhor por meio da Credinor.
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For the elements, we mixed both 3D and 2D stripes, following the client's color palette.
 The flowers, the fruits, the train, the food—all of these items are characteristic of northern Minas Gerais and the lives of the campaign's characters. Click below to see the enlarged images.
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Client: Sicoob
Angency: Loggia
Art Direction: Guilherme Toledo
CGI: Andressa Reigadas
Illustration: Leandro Cunha
Retouch: Fernando Alan

Thank's for watching :)

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