FABER-CASTELL
At the invitation of our partners from A-LAB, we took part in the visual development of the Take the Risk campaign by Faber-Castell, which encourages people to step out of their comfort zone, take on challenges to go further, and embrace their creativity with the Fine Pen and Grifpen pens from the brand.
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/de5dd491-e5a9-4956-ad2f-981d141d87ed_rw_1920.jpg?h=96877e253ed87121adb033a95fdee027)
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/6de9db0f-b3de-4ffa-9f92-861385ef077b_rw_1200.png?h=627169ded14b12c8be6feb41459fa6e0)
All doodles and letterings were drawn freehand using Fine Pen and Grifpen. We produced the poster, photographed the pens and retouching the produced photos. All of this to compose a comprehensive Keyvisual for the campaign.
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/5fb5d73f-bc53-42c9-9c61-9a28f7721636_rw_1920.jpg?h=31dde29d5e154cd005d433c55c73f46a)
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/ce5146af-d0a5-4839-8445-1c1b2a7b0936_rw_1920.jpg?h=41b7d11591556632a350b81f831fef7b)
The idea was to demonstrate, through the illustrations, how versatile the pens are and how they can accompany the entire creative process.
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/099ccf7b-206d-41d9-a15b-de854570a66d_rw_1920.jpg?h=24ec9c5f5e0d0b75d85dc09b39bb6d68)
To assist the creative teams in the campaign's rollout across various channels, we produced the doodles in the form of stickers, allowing them to be freely applied.
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/a1deaa8d-efaf-4d5b-993d-bc38fe5448d2_rw_1920.jpg?h=b4bc5bdbedb6013d4d8af20069cf0769)
SOCIAL
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/5057e8f8-e2f1-49de-8633-effb023359a7_rw_600.gif?h=93551d42fdaa177f7dde801fe0193796)
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/e4e6deb4-ac64-4012-a6c2-9e9ffa039248_rw_600.gif?h=efd15b98c42a69461585a313e55276cc)
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/7961accd-00f8-4034-8cdb-c50a37beb422_rw_600.gif?h=3be45c83be3feb3275ef907a78ea9c45)
SKETCHES
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/947eff68-ac66-4eb9-8ea9-62e3b26f3bd3_rw_1920.jpg?h=458fc7b5f05b57c65af47c93edc830ee)
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/f60872aa-2045-47a4-8013-e3e6307d5e48_rw_1920.jpg?h=a497dbb36c926af3a7166f6247046e87)
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/4f68e7c1-35b2-4a1c-bc27-f5879607de12_rw_1920.jpg?h=1be9fdaeaa2204ded245ef30664973d5)
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/18be9d22-31f6-4824-8d70-ee5813d018df_rw_1920.jpg?h=300575bafbf43d7d6d9457d56e43dcfc)
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/543abae4-f284-4c47-8ac0-da83f253c674_rw_1920.jpg?h=d8b6652fa4d913c23f7a5e487210a000)
FILM
Agency: A-LAB
Creative Team: Henrique Galvão, Arthur Almeida, Aruã Vieira e Felipe Latgé
Production: Teca Vilaça e Ricardo Alievi
Studio: Studio Casanova
Illustration: Leandro Cunha
Retouch: Fernando Alan
Production Company: Butterflies In The Stomach
Creative Team: Henrique Galvão, Arthur Almeida, Aruã Vieira e Felipe Latgé
Production: Teca Vilaça e Ricardo Alievi
Studio: Studio Casanova
Illustration: Leandro Cunha
Retouch: Fernando Alan
Production Company: Butterflies In The Stomach
Thanks for watching! Follow us on Instagram @studiocasanova
![](https://cdn.myportfolio.com/c59d7347c50d1fd4d93ee1766f91ada8/3a5ded3d-ee7b-4b35-8e40-0774efeee0c8_rw_600.gif?h=5bc0a735ae17c522184fc11ef3f7d011)