Zé gotinha carioca
governo do estado
governo do estado
We were invited by the Propeg agency to take on an incredible and challenging project. We created a new version of the traditional "Zé Gotinha" mascot, created in the 1980s as a symbol of childhood vaccination, for the Rio de Janeiro state government.
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[PT BR] - Fomos convidados pela agência Propeg para um projeto incrível e desafiador. Criar para o Governo do Estado do Rio de Janeiro, uma nova versão do tradicional "Zé Gotinha", máscote criado na década de 80 como símbolo da vacinação infantil.
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[PT BR] - Fomos convidados pela agência Propeg para um projeto incrível e desafiador. Criar para o Governo do Estado do Rio de Janeiro, uma nova versão do tradicional "Zé Gotinha", máscote criado na década de 80 como símbolo da vacinação infantil.
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Below, you can see the original character, the sketch we were sent for reference, and our initial studies. After choosing the character's style, we sketched out the poses and accessories. The idea was to give him a childlike appearance and a Carioca essence.
Below, you can see the original character, the sketch we were sent for reference, and our initial studies. After choosing the character's style, we sketched out the poses and accessories. The idea was to give him a childlike appearance and a Carioca essence.
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We also animated the character, which was used by the client in various promotional materials.
We also animated the character, which was used by the client in various promotional materials.
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Client: Governo do Estado
Campaign: Novo Zé gotinha
Agency: Propeg
Creative: Bernardo Cople
Project Manager: Fernando Alan
Concept: Leandro Cunha
Cgi: Andressa Reigadas
Animation: Helder (Dom)
Client: Governo do Estado
Campaign: Novo Zé gotinha
Agency: Propeg
Creative: Bernardo Cople
Project Manager: Fernando Alan
Concept: Leandro Cunha
Cgi: Andressa Reigadas
Animation: Helder (Dom)
Thank's for watching :)
